Unlock location data with a universal identifier for any physical place

Generate a Placekey

Enter a U.S. address to find the Placekey associated with that place

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What is Placekey?

Placekey is a free, universal standard identifier for any physical place, so that the data pertaining to those places can be shared across organizations easily.

However, Placekey goes beyond just an identifier. It’s a movement of organizations and individuals that prize access to data. Placekey members want geospatial data that is easily joined and combined...because real answers come from combining data from many different sources. It is a philosophy that data should be easy to access, and data should not be hoarded. These members believe that data, when combined, can do massive good.

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How does Placekey work?

The “What” and “Where” of any physical place

When both parts of a Plackey come together, the final result reads as [email protected]. This is a unique way of shedding light on both the descriptive element of a place as well as its geospatial position in the physical world via a single identifier.

The first three characters refer to the Address Encoding, creating a unique identifier for a given address. An address at “555 Main Street Suite 105” will have a different Address Encoding than “555 Main Street Suite 106.” However, "444 Second Street, Suite 4" will have the same address encoding as "444 2nd St. #4" to adjust for common address formats.

The second set of three characters in the What Part refers to the POI Encoding. If a specific place has a location name (like "Central Park") and is already included in the Placekey reference datasets, these characters will be present. The benefit of the POI Encoding is that it can point to a specific point-of-interest that may have existed at a certain address at a given point in time.

The Where Part, on the other hand, is made up of three unique character sequences, built upon Uber’s open source H3 grid system. This information in the Where Part is based on the centroid of that place. In other words, we take the latitude and longitude of a specific place and then use a conversion function to determine a hexagon in the physical world, representing about 15,000 sq. meters, containing the centroid of that place. The Where Part of the Placekey is, therefore, the full encoding of that hexagon.

Read the docs
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Founding Partners

Data and technology integration partners

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CARTO
CARTO

CARTO

The Carto platform empowers everyone, from business analysts to data scientists, to turn location data into business outcomes. Our open, cloud software offers visual insights on where things happen, why they happen and predict what will happen in the future. We accelerate innovation, find efficiencies, power new use cases and disrupt business models through the use of Location Intelligence. Carto combines spatial and temporal data to power business outcomes.

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Cherre
Cherre

Cherre

Cherre provides investors, insurers, real estate advisors, and other large enterprises with a platform to collect, resolve, and augment real estate data from hundreds of thousands of public, private, and internal sources.

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Commerce Signals
Commerce Signals

Commerce Signals

Commerce Signals helps companies make better, faster decisions using some of the best consumer spending data available. Our aggregate, anonymized view of U.S. credit and debit card spending behavior provides retailers and other direct-to-consumer companies with powerful insights to understand competitive performance and improve marketing efficiency.

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Environics Analytics
Environics Analytics

Environics Analytics

Environics is an evidence based consultancy, delivering relevant research solutions and providing insight you can act on.

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Epistemix
Epistemix

Epistemix

Epistemix empowers leaders to make better decisions by simulating how diseases, ideas, and emergent phenomena spread through communities.

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Esri
Esri

Esri

Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, offers the most powerful geospatial cloud available, to help customers unlock the full potential of data to improve operational and business results.

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Loveland Technologies (Landgrid)
Loveland Technologies (Landgrid)

Loveland Technologies (Landgrid)

Loveland Technologies (makers of landgrid.com) is dedicated to putting America online parcel by parcel, and works with governments, developers, neighborhood groups, and passionate individuals to gather and present property information in clear, actionable ways

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SafeGraph
SafeGraph

SafeGraph

SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places dataset covers business listings, building footprints/polygons, and anonymized foot traffic data for every place in the US and Canada where people spend money and time.

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Unfolded
Unfolded

Unfolded

Pioneering Advanced Spatial Analytics and Visualization

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Veraset
Veraset

Veraset

Veraset is a Data-as-a-Service (DaaS) company fueling a deep understanding of population movement for innovators and problem solvers.

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Contributing Partners

Placekey supporters and users

180byTwo
180byTwo
1904 Labs
1904 Labs
2DA Analytics
2DA Analytics
Acxiom
Acxiom
Addresscloud
Addresscloud
Aireal
Aireal
Alexander Babbage
Alexander Babbage
Altz Technologies
Altz Technologies
American Cancer Society
American Cancer Society
Atlanta Regional Commission
Atlanta Regional Commission
Awning
Awning
Belmont County
Belmont County
Billups
Billups
BuildZoom
BuildZoom
BuildingFootprintUSA
BuildingFootprintUSA
Buxton
Buxton
Cannabis Real Estate Consultants
Cannabis Real Estate Consultants
Cape Analytics
Cape Analytics
Center on Rural Innovation
Center on Rural Innovation
ChainXY
ChainXY
City of Boston
City of Boston
City of Chattanooga
City of Chattanooga
City of Los Angeles
City of Los Angeles
City of Providence
City of Providence

Visit our partners page to see all Placekey members

Get ready to unlock new insights on physical places