Privacy Policy

Last updated: September 9, 2020

Placekey (“Placekey” or “we” or “our”) values and respects the privacy of its users. This Privacy Policy describes how we collect information about users of the Placekey API (“users” or “you”), as well as visitors to our website(s), what information we collect, how that information may be used and shared, and what options users have regarding the collection and sharing of their location data.

Information We Collect and How We Collect It
We obtain information (collectively the “Information”) from you when you submit information to the Placekey API.

As described in the Section titled "Information Collected When You Visit Our Website,” we also collect certain Information when people visit our website(s), including the website on which this Privacy Policy resides.

How We Use and Share the Information We Collect
The Placekey API uses the Information in order to respond back with a unique Placekey value assigned to each relevant place that has been submitted to the Placekey API.

The Information may be stored on Placekey’s systems as it was submitted, and also may be normalized through various technical methods before being stored. Placekey may also use the Information for our internal and operational purposes, such as to consider or make internal service improvements or quality checking and more generally to operate, maintain and improve the services we offer. We may also use and share the Information for legal, auditing and accounting purposes, such as (a) in good faith compliance with a request from law enforcement or a governmental agency, (b) protect or enforce our rights or those of others, (c) to evaluate or enhance the security or quality of our Information, or (d) to investigate potential wrongdoing. Likewise, in the event of any potential merger or acquisition, any Information we hold (including information collected on our website) will likely be transferred to the successor entity, and shared with others in preparation or anticipation of such an event (e.g., during due diligence).

Information Collected When You Visit Our Website
We also may collect Information from you when you visit our website (including the website on which this Privacy Policy is posted), such as to express interest in our services or sign up for our newsletters. If you submit personal information to us, such as your name, address, email address, and phone number, we may use this information to market to you – for instance, to send you information about new products and events.

In addition, when you visit our website, we or third party platforms we work with may automatically collect other information from your desktop computer, laptop, mobile phone, tablet, or other consumer electronic device that you use to access the website. This information may include pseudonymized information, such as a unique browser identifier, technical information about your device (such as the device type, operating system, settings and system configurations, IP address, other unique device identifiers, and mobile network information) and your activity on our website, as well as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, and web log data. We refer to this as “Site Data.”

We use this Site Data for our purposes, such as marketing, analytics, research, and improving our websites and services. This Site Data may be correlated with more personal information such as name or email address.

Our Use of Cookies. We (or other companies we work with) may collect or associate Site Data using “cookies.” Cookies are small data files that have unique identifiers and reside, among other places, on your Devices, in emails we send to you, and on the web pages of the Placekey website. Among other things, cookies help us improve and personalize your use of the Placekey website. We may permit certain third parties to place cookies through the Placekey website to provide us with better insights into the use of the Placekey website and user demographics and to provide relevant advertising to you. These third parties may collect information about your online activities over time and across different websites when you use the Placekey website. For example, we utilize Google Analytics to analyze usage patterns for the Placekey website. Google Analytics generates a cookie to capture information about your use of the Placekey website that Google uses to compile reports on website activity for us and to provide other related services. Google may use a portion of your IP address to identify its cookie and for its commercial purposes.

Our Use of Web Beacons. Web beacons are electronic images that may be used on the Placekey website or in emails we send to you. We use web beacons to deliver cookies, count visits, understand usage and effectiveness of offers, and tell whether you open an email and act upon it.

By accessing or using the Placekey website, you consent to the placement of cookies on your browsers and devices and the use of web beacons as described in this Privacy Policy. You may block, delete, or disable cookies or web beacons to the extent permitted by your browsers, applications, and Devices as described in more detail below. However, if you do so, the performance of certain features of the Placekey website may be limited or not to work at all.

Children's Privacy
Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information:

Information Security
Placekey protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.

Information Retention
Information we collect is retained indefinitely.