Last updated: September 9, 2020
Information We Collect and How We Collect It
We obtain information (collectively the “Information”) from you when you submit information to the Placekey API.
How We Use and Share the Information We Collect
The Placekey API uses the Information in order to respond back with a unique Placekey value assigned to each relevant place that has been submitted to the Placekey API.
The Information may be stored on Placekey’s systems as it was submitted, and also may be normalized through various technical methods before being stored. Placekey may also use the Information for our internal and operational purposes, such as to consider or make internal service improvements or quality checking and more generally to operate, maintain and improve the services we offer. We may also use and share the Information for legal, auditing and accounting purposes, such as (a) in good faith compliance with a request from law enforcement or a governmental agency, (b) protect or enforce our rights or those of others, (c) to evaluate or enhance the security or quality of our Information, or (d) to investigate potential wrongdoing. Likewise, in the event of any potential merger or acquisition, any Information we hold (including information collected on our website) will likely be transferred to the successor entity, and shared with others in preparation or anticipation of such an event (e.g., during due diligence).
Information Collected When You Visit Our Website
In addition, when you visit our website, we or third party platforms we work with may automatically collect other information from your desktop computer, laptop, mobile phone, tablet, or other consumer electronic device that you use to access the website. This information may include pseudonymized information, such as a unique browser identifier, technical information about your device (such as the device type, operating system, settings and system configurations, IP address, other unique device identifiers, and mobile network information) and your activity on our website, as well as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, and web log data. We refer to this as “Site Data.”
We use this Site Data for our purposes, such as marketing, analytics, research, and improving our websites and services. This Site Data may be correlated with more personal information such as name or email address.
Our Use of Web Beacons. Web beacons are electronic images that may be used on the Placekey website or in emails we send to you. We use web beacons to deliver cookies, count visits, understand usage and effectiveness of offers, and tell whether you open an email and act upon it.
Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information:
Placekey protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.
Information we collect is retained indefinitely.