Placekey Blog

Product updates, industry-leading insights, and more

Data Demonstrates Age, Wealth, & Vote Method Pandemic Connection

by Placekey

Analyzing the relationship between Minnesota voter demographics and vote method at the highest resolution possible — enabled by Placekey

Vote method was among the most-discussed political topics in the US 2020 General Election. In the midst of an already-politicized COVID-19 pandemic, scores of voters avoided potential crowds at the polls in favor of absentee or mail-in ballots.

For the rest of this article, we will refer to absentee and mail-in ballots alike as vote-by-mail ballots. For discussions on the nuances between the two, see this post from

It is well-documented that vote-by-mail ballots tend to lean Democrat while in-person ballots tend to lean Republican, which is perhaps expected given the differences in approach to the pandemic. But what other factors drive the vote method? What data can we use? What questions can we ask?

Typically, data on voters is aggregated at the county level, making insights murky. Ideally — at least from an analysis perspective — we’d have data on voters at the individual level, enabling more powerful insights. As it turns out, voter registration is public information, including the year of birth, home address, and vote method. In Minnesota, voters can opt out of having your information included in the publicly available voter registration records, but very few people do.

So we have age, address, and vote method for almost every voter in the state. Can we get information about their wealth, too? Yes!

Estated collects and sells property data for nearly every home in America, including addresses and assessed value. For our purposes, assessed home value can act as a proxy for wealth. All that’s left is to join these two datasets together; that’s where Placekey — the universal address identifier — comes in.

Joining address data with Placekey

Joining data on addresses is hard. Each of our two datasets has addresses formatted differently. Without Placekey, this analysis would have been nearly impossible. We map each address in each dataset to a Placekey using the (free!) Placekey API, then we join on the newly added Placekey column. That’s it!

Addresses attributed to a hexagon on a map

Just like that, we have 973,872 matches, and that only includes voters who live in single-family residential homes, the category we chose for this analysis.

Limitations of the vote method analysis

Before the analysis, we have several limitations to keep in mind:

  • Vote-by-mail rules vary from state to state, with some states conducting all-mail elections predating the pandemic (Minnesota is not one of those states)
  • Our analysis is limited to residents of single-family residential homes in Minnesota
  • We assume home value can be used as a proxy for wealth
  • Of the 87 counties in Minnesota, 62 are in Estated’s dataset---we dropped any of those 62 counties that had less than 1000 single-family residence voters matched to Estated’s property data
  • We cannot share either of the datasets, but you can access them below:
For access to Minnesota’s voter registration dataset, check out this site

Analysis of wealth, age, and vote method during the pandemic

A number of insights were drawn from this analysis, including that age and wealth are key factors correlated to voting method.

Let’s dig into each one deeper:


First, let’s get a general (but incomplete) idea of what’s going on. As can be seen in the plot below, a positive relationship exists between home value and portion voting by mail.

Decile of Home Value graph

This may be an oversimplified approach, because some regions of the state are less expensive than others. For example, someone with a home value of $300K in a rural part of the state might be in the top decile within that county, while a $300K home value might be closer to the median in another.

To correct for this (or at least test the robustness of the observed relationship), we assign home value deciles within each county. This results in some minor changes to our plot, but the steadily positive relationship between home value and portion voting by mail persists.

Decile of Home Value within County graph

Key Takeaways:

  • Wealth has a positive relationship with the portion of vote by mail


While wealth (home value) had a somewhat expected relationship with portion voting by mail, age reveals some surprising insights. 

It’s not surprising that during a pandemic, the most elderly voted by mail at the highest rates. What is surprising is what happens among those born from 1970 to the 2000s; those born in the 1970s voted in person at higher rates than those born in the 1980s and on. In fact, Minnesotans born in the 2000s voted in person at lower rates than those born in the three decades before them.

Birth Decade graph

Key Takeaways:

  • For those born from the 1920s to 1970s, age has a positive relationship with the portion of vote by mail (the oldest vote by mail at the highest rates)
  • For those born from the 1970s to 2000s, age has a slightly negative relationship with the portion of vote by mail (those born in the 2000s voted by mail at higher rates than those born in the 1970s)

Age & Wealth

Now, we’ll look at the portion voting absentee by wealth broken down by age. 

As we saw earlier, the oldest voters voted by mail at the highest rates. However, we now see disparities between most and least wealthy within each birth decade. Interestingly, voters from the youngest birth decade (2000s) saw the largest disparity between most and least wealthy, with over 60% of the most wealthy decile voting by mail, while under 35% of the least wealthy decile voting by mail.

Home Decile within County graph

Key Takeaways:

  • Wealth has a positive relationship with the portion voting by mail, regardless of age
  • With few exceptions, older groups voted by mail at higher rates than their younger counterparts in the same wealth decile
  • The largest disparity in the portion voting by mail was in the youngest group of voters
  • More than 61% of the most wealthy decile of voters born in the 2000s voted by mail
  • Less than 44% of the least wealthy decile of voters born in the 2000s voted by mail

Discussion: what can future studies like this tell us?

This analysis just scratches the surface of what can be done when these two datasets are combined.

Estated’s dataset also includes latitude and longitude for each property, which allows us to map each voter to the CBG they reside in. With CBG-level data, we can estimate the relationship between other demographics (education, race, etc) and the portion voting by mail when including the US Census.

Additionally, the voter data includes the precinct the voter’s vote was cast at. If we add in precinct-level results, we can estimate CBG-level political affiliation, which again allows demographic analysis via the Census.

Although this analysis is not very complex, simplicity has value when using the right tools. In the past, the only barrier to this type of analysis was the arduous, painful process of address matching. Placekey enabled us to join two large, high-quality datasets on addresses more easily than previously possible. The result? Powerful insights from easy analysis.

Get ready to unlock new insights on physical places